CHAMPS Charter High School of the Arts - Multimedia and Performing

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Media Arts » Digital Media Academy

Digital Media Academy

Digital Media Academy
Academy Details
Digital Media Gallery

What is the Digital Media Arts Academy
(DMAA) and who is it for?
The DMAA is a specialized training program for any students interested in creative expression through digital photography, design, short video production, and/or motion graphics. We use modern digital tools, and are based in visual arts theory, students are motivated and teachable, and interested in exploring and building a foundation for a career in this expanding field.

The Academy includes:
  • Digital Photography: studio-fashion and natural light shooting, and Photoshop retouching & composite imaging
  • Graphic Design: creating business cards, logos, ads, magazine layouts, posters, and brochures
  • Short Video Production: Music Videos, Commercials, Short Films, and Stop Motion Animation
  • Motion Graphics: as seen in most TV commercials and show intros
Mission Statement
The CHAMPS Digital Art and Design Academy is committed to developing self-confident, responsible, and skilled digital media content creators. We will provide opportunities for enthusiastic students to be inspired, educated, and challenged.

The Academy’s objectives are to:
  1. Train students to produce creative ways to communicate, educate, and entertain using digital media and the technical arts.
  2. Prepare students for continued study in college or professional schools.
  3. Increase the students’ overall self-confidence that comes from discovering and developing one’s talents, work ethic, and ability to productively work individually and in partnerships.
  4. Provide ongoing direction, resources, and practice to make life-long learning a pattern.  
  5. Make some class time available to help students understand how to have fun using these skills to creatively complete homework for other classes and personal projects.
Each student will need to sign up for a free Google email account in order to gain access to the wide array tools they provide.  This does not have to become your main personal email, it can be your dedicated school address.

Grading:
100%-90%=A | 89%-80%=B | 79%-70%=C | 69%-60=D | 59%-0=F
The four major elements that decide a student’s grade are:

Attendance:
Most projects are explained and completed in class, therefore attendance is very important.

Class participation:
There will be very little homework assigned, therefore, students need to be working on and completing class related projects in order to successfully complete each course. No Myspace, unauthorized chats, or other off task activities.

Maintain a positive attitude: 
be nice, polite and supportive of others 
Complete all Weekly Assignments: you can make up any missing assignments 

Tardies:
Be in your seat and ready to work before the tardy bell rings.  Lateness disrupts and wastes class time.  Three unexcused tardies within a grading period will result in a “U” in Work Habits.

All of the following courses are required and sequential:


All students who have been accepted into the Digital Media Academy are required to pass all of their required courses with a C or better.  Most academy courses require projects to be published online, as well as some short written research assignments. 

The Digital Media courses have been developed using an entrepreneurial new media workflow model that trains students in the skills required to work independently or in collaboration with others to produce educational and commercial quality projects. This method of production is very common in the professional small group and entrepreneurial business environments.

Media Arts Wheel

Introduction to Digital Photography and Photoshop Imaging

Course Description

8-10 Weeks – required for all student entering the Digital Media Academy (DMA)

This engaging course will introduce students to the foundational skills involved in visual communication and needed for a career in the growing fields of photography, photo editing and retouching, and graphic, web, video, and motion design.  Students will be introduced to the elements of art and principles of design through photography, and digital image creation and manipulation, using Canon DSLR cameras, iPhoto, and Adobe Photoshop.  They will develop their digital workflow and the modern artistic skills needed to succeed in this course, and will also help with their core academic assignments and personal projects.  Students will also review word processing, and presentation skills.



Digital Media Arts 1

Foundations of Photography, Graphic Design, and Short Film

Course Description

One-year – the first course in the Digital Media Academy (DMA)

This exciting course will begin building a foundation in the visual communication and storytelling skills needed for a career in the growing fields of photography, photo editing and retouching, and graphic, web, video, and motion design.  Students will practice using the elements of art and principles of design through photography, digital image editing and compositing, music video and commercial production, animation, and graphic design. Students will be able to use these abilities to complete projects for their other core academic courses and for personal projects. We will also review academic word processing and presentation skills.


Digital Media Arts 2

Digital Photography, Adobe Associate Certification, Graphic and Motion Design

Course Description

One–year—meets 2 periods – the second full year course in the Digital Media Academy

This advanced course is design for committed students with a serious interest in a career in the growing fields of commercial photography, and graphic, web, video, and motion design.

This career oriented course is designed to prepare students for the Adobe Associate Certification in Visual Communication, introduce them to page layout using Adobe InDesign, design vector graphics in Adobe Illustrator, and refine advanced studio and artistic photography, retouching, and compositing while allowing time for each student to pursue individual projects including: short film production, electronic and analog music creation, game design, and other artistic inspiration they may have. They’ll also explore visual design career options that interest them.

Students will design some of the official CHAMPS promotional materials for print and web, and the course culminates by updating and refining their web portfolios for the purpose of college, career or free-lance professional use, and will include an artist statement and their best work that reflects who they are as an artist and designer.



Digital Media Arts Studio

Advanced Digital Media Guided Independent Study

Course Description

One–year—meets 1 period daily—an advanced course in the Digital Media Academy

This advanced course is design for committed students with a serious interest in a career in the growing fields of commercial photography, digital art, and graphic, web, video, and motion design.

It is a career-oriented course, designed to give students the class time and instructional guidance that will help each one further develop their artistic vision and equip them with the digital tools and other resources necessary to realize their personal goals and vision.

Subject areas include: artistic photography, fashion retouching and photo manipulation, digital art, compositing, short film production, electronic and analog music creation, game design, and other artistic inspiration students may have.

Students will have the opportunity to design official CHAMPS promotional materials for print and web, and the course culminates by updating and refining their web portfolios for the purpose of college, career or free-lance professional use, and will include an artist statement and their best work that reflects who they are as an artist and designer.



The National Education Technology Standards addressed
“What students should know and be able to do to learn effectively and live productively in an increasingly digital world …”
2007 INTERNATIONAL SOCIETY FOR TECHNOLOGY IN EDUCATION
http://www.iste.org/inhouse/nets/cnets/index.html - Choose: National Educational Technology Standards 2007
1. Creativity and Innovation 
Students demonstrate creative thinking, construct knowledge, and develop innovative products and processes using technology. 
2. Communication and Collaboration 
Students use digital media and environments to communicate and work collaboratively, to support individual learning and contribute to the learning of others.
3. Research and Information Fluency  
Students apply digital tools to gather, evaluate, and use information.
4. Critical Thinking, Problem-Solving & Decision-Making 
Students use critical thinking skills to plan and conduct research, manage projects, solve problems and make informed decisions using appropriate digital tools and resources.
5. Digital Citizenship
Students understand human, cultural, and societal issues related to technology and practice legal and ethical behavior.
6. Technology Operations and Concepts 
Students demonstrate a sound understanding of technology concepts, systems and operations.



California Department of Education: Career Pathway
http://www.cde.ca.gov/re/pn/fd/documents/careertechstnd.pdf


The Digital Media Academy will build a foundation for students to pursue a career in the following Media and Design Arts: 

Computer graphics, digital design, web design, animation, computer game development, Internet publishing, building interactive online media, movie and video production, broadcast, commercial digital artist, photography, or computer science.

Of all the career industries, the Media and Design Arts sector requires perhaps the greatest cross-disciplinary interaction and development because the work in this sector has a propensity to be largely project-based, requiring uniquely independent work and self-management career skills. 

Whatever the form or medium of creative expression, all careers in this sector require “publication” or a public presentation in one-way or another. Therefore there is a focus on the technical, organizational, and managerial knowledge and skills necessary to bring a project to the public. 

New technological developments are also constantly reshaping the boundaries and skill sets of many arts career pathways. Consequently, core arts sector occupations demand constantly varying combinations of skills. 

Successful career preparation involves both in-depth and broad academic preparation as well as the cultivation of such intangible assets as flexibility, problem-solving abilities, and interpersonal skills.