CHAMPS Charter High School of the Arts - Multimedia and Performing

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Digital Media Academy

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Digital Media Academy
What is the Digital Media Arts Academy
(DMAA) and who is it for?
The Academy includes:
  • Digital Photography: studio-fashion and natural light shooting, and Photoshop retouching & imaging
  • Graphic Design: creating business cards, logos, ads, magazine layouts, posters, and brochures
  • Motion Graphics: as seen in most TV commercials and show intros
  • Short Video Production: Music Videos, Commercials, and Short Films, and Stop Motion Animation
The DMAA is a specialized photography based training program for students who are interested in creative expression using digital tools and traditional visual arts theory, are motivated and teachable, and are interested in exploring and building a foundation for a career in this expanding field.
Mission Statement
The CHAMPS Digital Media Arts Academy is committed to developing happy, self-confident, responsible, and skilled digital media content creators. We will provide opportunities for enthusiastic students to be inspired, educated, and challenged.
The Academy’s objectives are to:
  1. Train students to produce creative ways to communicate, educate, and entertain using digital media and the technical arts.
  2. Prepare students for continued study in college or professional schools.
  3. Increase the students’ overall self-confidence that comes from discovering and developing one’s talents, work ethic, and ability to productively work individually and in partnerships.
  4. Provide ongoing direction, resources, and practice to make life-long learning a pattern.  
  5. Make some class time available to help students understand how to have fun using these skills to creatively complete homework for other classes and personal projects.
Each student will need to sign up for a free Google email account in order to gain access to the wide array tools they provide.  This does not have to become your main personal email, it can be your dedicated school address.
100%-90%=A | 89%-80%=B | 79%-70%=C | 69%-60=D | 59%-0=F
The four major elements that decide a student’s grade are:
Most projects are explained and completed in class, therefore attendance is very important.
Class participation:
There will be very little homework assigned, therefore, students need to be working on and completing class related projects in order to successfully complete each course. No social media, unauthorized chats, or other off task activities.
Maintain a positive attitude: 
Be nice, polite and supportive of others 
Complete all Weekly Assignments: you can make up any missing assignments 
Be in your seat and ready to work before the tardy bell rings.  Lateness disrupts and wastes class time.  Three unexcused tardies within a grading period will result in a “U” in Work Habits.

All of the following courses are required and sequential:
All students who have been accepted into the Digital Media Academy are required to pass all of their required courses with a C or better.  Most academy courses require projects to be published online, as well as some short written research assignments. 
The Digital Media courses have been developed using an entrepreneurial new media workflow model that trains students in the skills required to work independently or in collaboration with others to produce educational and commercial quality projects. This method of production is very common in the professional small group and entrepreneurial business environments.

Media Arts Wheel
Introduction to Digital Photography and Photoshop Imaging

8-10 Weeks - required for all student entering the Digital Media Arts Academy (DMA)

This engaging course will introduce students to the foundational skills involved in visual communication and needed for a career in the growing fields of photography, photo editing and retouching, and graphic, web, video, and motion design.  Students will be introduced to the elements of art and principles of design through photography, and digital image creation and manipulation, using Canon DSLR cameras, iPhoto, and Adobe Photoshop.  They will develop their digital workflow and the modern artistic skills needed to succeed in this course, and will also help with their core academic assignments and personal projects.  Students will also review word processing, and presentation skills.



Digital Media Arts 1
Foundations of Photography, Design, and Short Film

One-year – the first course in the Digital Media Arts Academy (DMA)

This exciting course will begin building a foundation in the visual communication and storytelling skills needed for a career in the growing fields of photography, photo editing and retouching, and graphic, web, video, and motion design.  Students will practice using the elements of art and principles of design through photography, digital image editing and compositing, music video and commercial production, animation, and graphic design. Students will be able to use these abilities to complete projects for their other core academic courses and for personal projects. We will also review academic word processing and presentation skills.



Digital Media Arts 2
Photography, Adobe Associate Certification, and Graphic Design

One-year - a 2 period course – the second course in the Digital Media Arts Academy (DMA)

This intermediate level course is design for dedicated students with a serious interest in a career in the growing fields of commercial photography, and graphic, web, video, and motion design.

This thought-provoking and inspiring project-based curriculum builds on and refines the foundational visual communication skills learned in Digital Media Arts 1.  This course begins by deepening students’ understanding and practical commercial use of the elements of art and principles of design through intermediate photography using natural and professional studio lighting, and digital image editing, head-shot retouching, and compositing using Adobe Photoshop and Camera Raw. Students will expand their graphic design skills, using the color theory and typography learned in level 1 to design a logo, a business card, a billboard advertisement, and a magazine cover and ad.  In addition, students learn project management, review and redesign.

All project activities focus on developing effective communications that can be deployed via print, the web, or video, and the course culminates by creating a web portfolio which includes reflecting on the skills and topics they’ve covered thus far and exploring the visual design career options that interest them.


The National Education Technology Standards addressed
“What students should know and be able to do to learn effectively and live productively in an increasingly digital world …”
2007 INTERNATIONAL SOCIETY FOR TECHNOLOGY IN EDUCATION - Choose: National Educational Technology Standards 2007
1. Creativity and Innovation 
Students demonstrate creative thinking, construct knowledge, and develop innovative products and processes using technology. 
2. Communication and Collaboration 
Students use digital media and environments to communicate and work collaboratively, to support individual learning and contribute to the learning of others.
3. Research and Information Fluency  
Students apply digital tools to gather, evaluate, and use information.
4. Critical Thinking, Problem-Solving & Decision-Making 
Students use critical thinking skills to plan and conduct research, manage projects, solve problems and make informed decisions using appropriate digital tools and resources.
5. Digital Citizenship
Students understand human, cultural, and societal issues related to technology and practice legal and ethical behavior.
6. Technology Operations and Concepts 
Students demonstrate a sound understanding of technology concepts, systems and operations.

California Department of Education: Career Pathway

The Digital Media Academy will build a foundation for students to pursue a career in the following Media and Design Arts: 
Computer graphics, digital design, web design, animation, computer game development, Internet publishing, building interactive online media, movie and video production, broadcast, commercial digital artist, photography, or computer science.
Of all the career industries, the Media and Design Arts sector requires perhaps the greatest cross-disciplinary interaction and development because the work in this sector has a propensity to be largely project-based, requiring uniquely independent work and self-management career skills. 
Whatever the form or medium of creative expression, all careers in this sector require “publication” or a public presentation in one-way or another. Therefore there is a focus on the technical, organizational, and managerial knowledge and skills necessary to bring a project to the public. 
New technological developments are also constantly reshaping the boundaries and skill sets of many arts career pathways. Consequently, core arts sector occupations demand constantly varying combinations of skills. 
Successful career preparation involves both in-depth and broad academic preparation as well as the cultivation of such intangible assets as flexibility, problem-solving abilities, and interpersonal skills.